Our collaboration with Airforce SpA, an important company of the Elica group, specialized in the production of hoods, represented an exciting challenge and an opportunity for mutual growth. The main objective was to modernize and strengthen the brand's presence on the market through an accurate communication strategy that included the creation of a new product catalog, called "Innova System", and the creation of a completely renewed website.
Creation of the Innova System Catalogue
The "Innova System" catalog was conceived to highlight the technological innovations and advanced design of Airforce Spa hoods. Our work involved several phases, starting from the collection and analysis of information on new products. We worked closely with the product development team to fully understand the technical characteristics and competitive advantages of the new hoods.
The creation of the catalog required careful graphic design work, to ensure a layout that was not only aesthetically pleasing, but also functional and intuitive for the user. We focused on high-resolution images and detailed descriptions, which highlighted the peculiarities of each model. Particular attention was paid to the choice of printing materials, to ensure a high quality that reflected the excellence of the brand.
Creation of the New Website
At the same time, we dedicated ourselves to the design and development of the new Airforce Spa website. Our priority was to create a platform that was not only a virtual business card, but also an effective marketing and sales tool. We worked on a user-friendly structure, with an intuitive interface and a modern design, in line with the brand image.
The site has been designed to be responsive, ensuring an optimal experience on all devices, from desktop computers to smartphones. We have integrated dynamic sections, to better engage visitors and provide them with a complete overview of the solutions offered by Airforce Spa.
Integrated Communication Strategy
In short, the communication project for Airforce Spa was a complex and articulated work, involving different skills and professionalism. The result was a new "Innova System" catalogue and a website that fully reflect the innovation and quality that characterise Airforce Spa hoods, helping to further strengthen their position as leaders in the sector.